Paul Toffoli Vancouver BC REALTOR®

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Top Ten Things to Consider When Hiring a Real Estate Agent – Part Four


 Do they have a marketing plan? Can they explain it? 


When you’re first sitting down with a realtor, in that introductory conversation, you want to ask them, do you have a written marketing plan, what are you going to do with my home. I think the benefits are obvious. You want to understand what your realtor is bringing to the table in terms of what they proposing to do to make sure that you sell your home in a timely manner and for the best price possible. 


When I sell a home, I have a written marketing plan that’s unique for each property. So I’m going to meet with my clients, I’m going understand the features and benefits of their home. We’re going to talk about pricing the property, which is a huge part of marketing. So I bring my background, my experience in looking at comparisons in the neighbourhood and making sure that we price it properly. 


Number two is exposing it properly to the market, so things like the MLS, things like having floor plans done, professional photography, all of those things that we can make sure that the property will sell quickly and for the highest dollar possible. 



 Will they explain and guide you through the buying process? 


When you’re buying a property, I think it’s really important to have a realtor who will explain the process to you properly, so whether you are a first time buyer or it’s your tenth property that you’re buying you’re going to have different needs but you want to make sure you’ve got somebody who’s going to work with you through the whole process. 


Personally I try and work as more of a consultant or an advisor than I do as a sales person, so I’m going to help you, to first of all to view the properties you want, when you want to see them. I’m going to help you once you find that right property, help you decide what an appropriate price would be on that property. All the different things you need to go through the process so that you can be comfortable when its final decision time, that you’ve made a good decision. 


JonasSmith on May 29, 2014 1:44 AM posted:
I have to say that the information here was the most complete that I found anywhere. I am definitely bookmarking this to come back and read later.

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